Digital Summer Clinic: Week 6

 We are in the home stretch of the Digital Summer Clinic, and I am confident that we will all finish strong! The marketing strategy guidebook that my partner and I are completing is in its first final draft stage, and we will be reviewing our work with RXA on Wednesday to garner feedback and showcase what we have stayed busy with. I am continuing to develop my editing skills for the highlight video content, specifically when it comes to animation. I am putting more time than I am reporting into this, but I figured that this would be a great skill to have in my back pocket. Plus, I find that I really enjoy video editing! Work has really been ramping up as we come to a close, and as I am simultaneously a Field Manger for the clinic as well as an intern, I have been trying to make the best of what little time I have left in both these positions. The experiences have been great so far, and one thing that has developed in me is the confidence of applying for more specific positions in marke

Digital Summer Clinic: Week 5

 We are now nearing the end of the internship experience, and I have strongly valued the insights I have gained as part of the program. I've created a very detailed contact list including socials, contact information, and descriptions of 30+ organizations separated into three categories: potential attendees, panelists, and sponsors. I'm working with my partner to incorporate this into the marketing guide as a permanent resource for RXA to use when promoting their A2.AI conference in the future, while also as a sort of "relationship guide" to make sure that they are involved with other local companies. Additionally, I have been working on video editing while creating minute long highlight videos for social posts: there is a bit of a learning curve, but I am now getting familiar with keyframing and masking when animating intros to videos.  I've picked up some great advice this week, as I am beginning to reach the end of this internship and am looking forward to star

Digital Summer Clinic: Week 4

 During this week of the Digital Summer Clinic, I worked mainly on creating digital content for social media campaigns and creating detailed contact lists for the conference hosted by RXA. For the digital content, I worked on creating minute long videos edited down from the "round-table" discussions from the last A2.AI conference. These were edited with music and plenty of cuts to highlight informative conversations that support the idea that implementing AI into business functions is the best route to improve business operations. This will help enlighten audiences into the services RXA offers, as well as display the sorts of things discussed during the A2.AI conference.  For the contact list, I have been scouring different resources, mainly connections to Ann Arbors A2 Tech 360 event, in order to create a comprehensive list of potential attendees, panelists, and even sponsors for the A2.AI conference. This includes descriptions and contact emails for each organization, organ

Digital Summer Clinic: Week 3

This week in the Summer Clinic was a productive one. The meetings with the mentors were incredibly informative, and the goals of my partner and I's project with our company are becoming much more clear. The mentor meeting with Eric W. of Google and Jorel M. of Pinterest shared a lot of insight into succeeding in not only a digital world, but any work environment. We learned how to combat "imposter syndrome" by acknowledging how we feel, but striving to learn and improve. Additionally, we learned how important hustling and being genuine/sociable is to succeeding, especially when starting out in a business. It's important not to work with people on strictly a transactional basis, but to build relationships that can develop your  path in the long run (which I believe is a strong leadership skill in any position). One of the most important lessons I took from this meeting was a thought Eric shared: when you work somewhere for 20 years, you don't necessarily have 20 y

Digital Summer Clinic | Week 2

During the second week of the Digital Summer Clinic, I was able to meet with RXA to form a more cohesive idea of the type of audience that they would like to connect with for the A2AI conference. Due to limited seating (as this is an in-person event), the conference will be marketed less towards public audiences interested in the AI space, but rather towards potential clients of RXA who would most benefit from the services RXA provides. This means more tightly targeted ad campaigns with content directed towards selling the idea of applied AI to businesses. The goal is to benefit the audience and RXA simultaneously by having the audience become clients of RXA's consulting, data processing, and applied AI services. In the end, this means the marketing campaigns will be measured by quality over quantity (I'll have to develop more specific KPIs to monitor this progress). To capture the ideal audience, I began working on some video content to attract high-yield audiences by editing

First Week of the Clinic: 6/14-6/21

This week was an exciting one. I began work for the Digital Summer Clinic, an internship program that assigns interns to tech startup companies based upon both their desired and past experiences. After meeting with the program mentors and representatives of Ann Arbor SPARK (the organization that cohosts this program with the Center for Digital Engagement), I began to feel confident in my role in this program. We discussed our weekly responsibilities, including progress reports, blog posts/LinkedIn updates, and company meetings, in addition to longer term goals such as acquiring a Google certificate. For the Google certificate, I have chosen to start with pursuing the Google Analytics certificate, first starting with the "fail faster" method of taking the test while expecting to fail in order to gain insight on what to expect. After doing so, I have begun my Google Analytics studies with the provided video resources. For the tech startup, I was assigned to RXA, an applied arti